Independent Consultant: Present | Remote
Serve as senior client business lead to help develop and execute B2C or B2B integrated marketing campaigns across video, digital, social and ooh
Recently completed an interim retainer for a startup agency as senior client business lead on J.P. Morgan
Provide VP/SVP level support and oversee multiple workstreams
Ideal fit for parental leave coverage or fractional client services lead
Available to travel for meetings, pitches, and productions
Group Director: VML (part of WPP) | 2021-2026 | Remote
Served as senior client business lead on Google Platforms and Devices social growing annual revenue from $3.5M to $10M over four years through scope expansion
Led 15+ person cross functional team across account, social, strategy, creative, delivery and production. Directly managed 6 person account staff responsible for performance reviews, career growth and ongoing mentorship
Successfully maintained team continuity during operational merger of Wunderman Thompson and VML
Oversaw Gatorade, Dymatize, Paypal, Venmo and Abbott Labs business throughout tenure
Led and won new business pitches successfully standing up client teams within 90 days
Responsible for annual growth planning, revenue forecasting and WPP reporting for a top 10 global client
2023 Webby Nominee for Best Social Presence by a Brand - Google Pixel
Group Director: Smiths Agency | 2016-2021 | Pittsburgh, PA
Oversaw agency team responsible for integrated marketing campaign development & execution and product launch support for Premier Protein resulting in HHP lift, increased share and sustained brand loyalty in category
Led annual IAT planning across creative, media, PR, digital, social and retail designed to bring new consumers into the brand and ensure execution was cohesive
Our team developed always-on content for digital and social channels to nurture loyalty and drive usage among a passionate fan base
Managed team of account managers. Responsible for organic growth and agency profitability across $5M of revenue
Smiths Agency was an independent Pittsburgh based agency acquired by Barkley in 2022. Other notable clients during tenure include Dymatize, Nestle Foods, Spangler Candy and PPG
VP, Account Management: Publicis Sapient | 2014-2106 | New York, NY
Responsible for Samsung digital marketing line of business
Led content strategy teams in New York and creative teams in Los Angeles to support new product launches in the mobile phone category, helping to establish the commerce digital footprint for the Samsung Galaxy series.
Our team also developed Black Friday retail campaigns and always-on digital experiences
Partnered with senior marketing executives within highly complex global organization. Managed $10M in agency revenue and account team